New Product Joyburst Protein Soda

The scoop

If you’ve been curious about the protein soda trend but haven’t taken the plunge yet, Costco’s got you covered with Joyburst Protein Soda. This 15-pack gives you a solid opportunity to try this trendy beverage without committing to a lifetime supply.

Each 12-ounce can packs 20 grams of protein into a carbonated, fruit-flavored drink that’s trying to bridge the gap between your typical soda and a protein shake. Joyburst uses whey protein isolate and comes in flavors like Gummy Bear Sparkles, Cotton Candy, and Fuzzy Peach Rings depending on what variety your warehouse is stocking.

Here’s the real talk: this is probably a “you’ll either love it or hate it” situation. The texture is a bit thicker than regular soda (because, hello, protein), and some folks find the combination of carbonation and protein a little unusual at first. But if you’re someone who struggles to hit your protein goals and can’t stomach another chalky shake, this might be your new best friend.

Bottom Line: At roughly $1.33 per can, you’re paying a premium compared to regular soda, but you’re getting 20 grams of protein and skipping the sugar. If you’re protein-soda curious, the Costco pack size lets you test the waters without breaking the bank—just know the texture isn’t for everyone.