New Product 20″ Bluey Squish

The scoop

If you’ve got a Bluey-obsessed kiddo at home, you need to see this adorable find that just popped up at Costco! This 20-inch Bluey plush is the kind of squishy, huggable companion that’s going to become your child’s new best friend.

This isn’t your standard stuffed animal—it’s made with super-soft spandex fabric that gives it that irresistible “squish” factor kids can’t get enough of. The polyester filling is generously stuffed, making it perfect for cuddles, pillow fights, or just dragging around the house as kids do with their favorite toys.

At 20 inches, this is a substantial plush that feels like quality merch, not cheap carnival prize territory. The spandex outer material is notably soft and stretchy, which should hold up better to the inevitable washing machine trips than regular plush fabrics. That said, the stretchy material might show wear over time if your kid is particularly rough with toys, so keep that in mind.

Bottom Line: If your little one is deep in their Bluey phase (and let’s be real, what preschooler isn’t?), this is a solid choice that offers good value for a licensed character plush of this size and quality. It’s cuddly, well-made, and guaranteed to bring smiles—just maybe have a conversation about gentle play to keep it looking good longer!