Pepperidge Farm HP Butterbeer Grahams Goldfish

The scoop

Spotted something magical in the Costco clearance aisle: Pepperidge Farm Harry Potter Butterbeer Grahams Goldfish in a jumbo 24-ounce bag. Yes, you read that right—the beloved goldfish crackers meet the Wizarding World in what might be the most unexpected crossover snack of the year.

These aren’t your standard cheddar goldfish. Pepperidge Farm has created a Butterbeer-flavored graham version that combines the classic goldfish shape with a sweet, creamy butterscotch-adjacent taste inspired by the iconic Harry Potter beverage. The 24-ounce size is significantly larger than the standard bags you’d find in the regular snack aisle, making this a solid option for Harry Potter fans, families, or anyone curious about novelty snack flavors.

As for value, it’s tough to give a definitive verdict without knowing what these typically retail for, but licensed character products usually command a premium price. If you’re a Potterhead or have kids who are, the novelty factor alone might make this worthwhile. For context, specialty Goldfish flavors in smaller packages often run higher per ounce than the classics, so grabbing a bulk-sized licensed version on clearance could represent genuine savings—especially if your household goes through snacks quickly.

The clearance status likely points to this being a limited edition or seasonal tie-in product that Costco is cycling out. Licensed snacks like these don’t stick around forever, and once they’re gone, they’re typically gone for good. With summer approaching and kids out of school, having a unique snack option on hand could be clutch for playdates, road trips, or just breaking up the monotony of the usual snack rotation. Don’t expect to find these lingering on shelves for weeks.

This is definitely a “buy it for the experience” kind of clearance find rather than a pantry staple. Have your kids (or you) tried the Butterbeer Goldfish yet, or is this one destined to stay a mystery?