New at Costco Electronics

New Product Samsung 98U9000HD Crystal UHD 4K TV

Samsung 98U9000HD Crystal UHD 4K TV at Costco
$1299.99
Item #9698900

The scoop

If you have been dreaming of a true home theater centerpiece, this Samsung Crystal UHD TV might stop you in your tracks. At 98 inches, this thing turns any living room into a screening room.

This is the Samsung 98U9000HD, a 2026 model built around 4K UHD resolution with a 144Hz refresh rate for smoother motion during fast-moving sports and gaming. It runs on Samsung’s NQ4 AI Gen2 processor, which the brand says handles upscaling and picture optimization with its Vision AI tech. Samsung also backs it with 7 years of OS upgrades and Knox Security, plus SmartThings connectivity for tying into your other smart home gear.

At this size, the build quality and feature set look like a solid match for the price point. A 144Hz panel on a screen this large is notable since high refresh rates on jumbo TVs are not always a given, and the long OS support window suggests Samsung wants this set to stay current for years rather than feel dated in a season or two.

Key features
  • Item #: 9698900
  • Current Price: $1299.99
  • 98″ Class (97.5″ diagonal) 4K UHD LED LCD display
  • 144Hz refresh rate
  • NQ4 AI Gen2 processor with Samsung Vision AI
  • 7 Years of OS upgrades and Knox Security
  • SmartThings compatibility and endless streaming content access
  • 90-day return policy, 2-year manufacturer warranty, plus 3-year AllState warranty

For members who want a true showstopper screen without stepping into true commercial display territory, this 98-inch Samsung looks like a strong pick for movie nights, big games, and anything else you want larger than life.

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