Laird Superfood Creamer

The scoop

Spotted something interesting in the clearance aisle: Laird Superfood Creamer (item #1302456) has hit markdown status. This 32-ounce bag of the popular coconut-based creamer is now wearing the telltale clearance sticker that gets savvy shoppers reaching for their carts.

For those unfamiliar, Laird Superfood is the brainchild of big-wave surfer Laird Hamilton, and this creamer has built quite the following among coffee enthusiasts looking for dairy-free or vegan alternatives. The coconut milk powder-based formula is designed to add creaminess and a subtle sweetness to your morning brew without the traditional milk or cream. It’s plant-based, gluten-free, soy-free, non-GMO and comes packed with naturally occurring MCT’s from coconut.

At 32 ounces, you’re getting a decent-sized bag that should last the average coffee drinker a good while. This brand typically commands premium pricing at specialty retailers, often running $20-25 for this size, so finding it on clearance could represent legitimate savings. That said, clearance pricing varies by warehouse, so your mileage may vary on whether this qualifies as a “must-grab” deal or just a “pretty good” one.

As for why it’s on clearance at the end of May, my best guess is either slow movement at certain warehouses or possibly a formula update coming down the pipeline. Coffee creamers don’t exactly have a seasonal angle (unlike, say, pumpkin spice everything in the fall), so this is likely either a space-clearing move or a discontinuation situation. Either way, clearance inventory tends to evaporate quickly once the deal hunters catch wind of it.

If you’ve been curious about Laird Superfood or you’re already a fan stocking up, this clearance find is worth investigating. Have you tried this creamer before, or are you more of a traditional half-and-half loyalist?