New Product Birch Benders Ube Mochi Pancake & Waffle Mix

The scoop

If you’ve been curious about the ube trend but haven’t taken the plunge yet, Birch Benders just made it incredibly easy with their Ube Mochi Pancake & Waffle Mix at Costco.

This isn’t your standard pancake mix. The purple yam (ube) flavor brings a subtle sweetness that’s almost vanilla-like, while the mochi element adds a wonderfully chewy texture that sets these apart from regular flapjacks. You’re getting that trendy Filipino-inspired flavor without needing to track down specialty ingredients. Plus it’s gluten-free!

The mix delivers on the mochi promise – these pancakes have that signature bounce and chew that makes them feel special. Just be aware that the ube flavor is fairly mild, so if you’re expecting an intense purple yam punch, you might be slightly disappointed. The texture is really the star here, and honestly, that’s what keeps us coming back for more.

Bottom Line: This is a fun departure from your regular weekend breakfast routine, and the mochi texture alone makes it worth trying. The value is solid considering you’re getting a specialty product that would cost significantly more at trendy brunch spots, and it’s way easier than making mochi pancakes from scratch.