New Product Elf on the Shelf Cookie Coloring Kit

The scoop

If you’re looking for a fun holiday activity that doubles as a sweet treat, this Elf on the Shelf Cookie Coloring Kit is a festive find worth grabbing for the kids this season.

This SantaVerse kit includes 12 sugar cookies pre-printed with assorted Elf on the Shelf designs, along with 6 edible food coloring markers so little ones can color their own cookie art before digging in. The packaging describes it as “the coloring book you can eat,” and each cookie is individually wrapped, which should make it easy to pass out at parties or classroom events.

The concept here is clever since it combines a craft activity with a snack, which could be a nice way to keep kids occupied during the busy holiday season. Because the cookies come individually wrapped and nut-free, this also looks like a solid option for school or daycare settings where allergy concerns are common.

The bottom line: this looks like a fun, mess-light way to add some holiday crafting to snack time, and the individually wrapped, nut-free cookies make it a thoughtful pick for sharing at school or holiday gatherings.