New Product Jiu Zhen Nan Pineapple Cake

The scoop

If you love exploring international treats, keep an eye out for the Jiu Zhen Nan Pineapple Cake. This traditional Taiwanese pastry has been catching the attention of shoppers looking for something a little different from the usual bakery case finds.

Jiu Zhen Nan is a heritage brand dating back to 1890, and this box features individually wrapped pineapple cakes, also known as fengli su, a classic Taiwanese confection. Each cake pairs a crumbly, buttery pastry shell with a sweet and tangy pineapple filling. The elegant purple box with gold and red floral patterns makes it look like a ready-made gift.

These are the kind of specialty item that can be hit or miss depending on your familiarity with Asian bakery styles, but the ingredients and presentation suggest a genuine, well-made product rather than a mass-market knockoff. The individually wrapped format also makes portioning and sharing easy.

If you’re curious about Taiwanese pastries or want a unique treat to share, the Jiu Zhen Nan Pineapple Cake looks like a sweet way to try something new.