September 21, 2023

Recall Details

Item #:  1604683

Locations: All


Make Believe Ideas has announced a product safety recall of seven Rainbow Road Board Books, four of which were included in Costco item #1604683 Rainbow Road Book Box. purchased between October, 2022 and August, 2023.

Make Believe Ideas Ltd. (“MBI”) has identified two customer reports in the US and one in Australia that the plastic binding rings on the book had become detached. Should a binding ring become detached from the book, it can pose a choking hazard.

No injuries or reports of choking have been reported to MBI, however the safety of your child is extremely important to us, so MBI is performing this recall in coordination with the U.S. Consumer Product Safety Commission.

The Rainbow Road Book Box (ISBN 9781803376288) sold at Costco contained the following books that are being recalled:

  • Things That Go!
  • Dinosaurs First Words
  • Unicorn’s Colors
  • Animal Counting

In order to participate in the recall, please visit to register.

During registration, you will be asked to submit proof of your ownership of a Book and to affirm that you will dispose of the book in the trash. Upon completion of the processing of your registration, MBI will issue you a virtual prepaid card. Alternatively, you may return the item to your local Costco for a full refund.

Should you have any questions regarding this recall, please call 877-206-1091 from 7 a.m. to 6 p.m. CT Monday through Friday.

Link to Full Manufacturer Announcement