
As a Costco shopper, you’re probably familiar with the price cards that hang above every product on the shelves. What you may not have noticed is that these cards have “secret” information encoded into them.
By learning how to identify these Costco price codes, you could save more than you already do at Costco! From secret sales to soon-to-be discontinued items, there are so many tricks to saving just by looking at the price tag. If you want to learn how to identify Costco’s secret prices, keep reading. For more information on how to save at Costco, check out our .97 sales submitted by shoppers all over the United States.
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5. Prices That End in .97

Prices that end in .97 are special, limited-time deals created by local Costco store managers at their discretion. This is typically for getting rid of slow-selling or seasonal merchandise.
These clearance prices are local to that one store only, although they could be on clearance at other stores as well. It’s possible that a .97 item can be lowered further in price the longer it sits on the shelf, so be sure to pay attention to the date code on the card. Costco97 specializes in keeping track of these sales and informing you of more Costco hacks, whether it’s deals in your area or the best ways to save. If you come across a .97 sale in your area and want to inform your fellow shoppers, check out how to do so anonymously here.
4. Price Cards That Have an Asterisk

Price cards that have an asterisk ( * ) in the upper right corner denote products that are discontinued and will not be returned. Either the product is discontinued because it didn’t sell or a newer version of the product will be introduced in the future. As a result, they want to get rid of the old merchandise.
If you see a * on the Costco price tag, you better head to the register quickly. Not only does this secret price code tell you it will soon be out of stock, but you will never be able to try it again. If you want to check to see if any inventory remains, you can ask a manager to call a nearby store and stock up on your favorite soon-to-be-discontinued items.
Luckily, if you don’t end up liking it, you can always change your mind and return it in the future. Costco has an awesome return policy, even on clearance and discontinued items.
3. Prices That End in .00 or .88

Prices that end in .00 or .88 are usually store returns, floor models, or the last few units remaining that the manager is trying to get rid of. These items are rare finds, which means their stock goes quickly. If you end up finding one with a .00 or .88 tag, make sure to grab what you want before they go.
For these secret price codes at Costco, you should pay special attention to where you’re shopping in-store. You can usually find these products tucked away at the end of an aisle on a flatbed cart or strewn around one of the perimeter walls.
While you could be getting an amazing deal on these items, inspect them very carefully before purchasing as they could be damaged in some way or even missing a part.
2. Prices That End in .X9

Prices that end in .X9 (except .99) are often special sale items from the manufacturer. These sales may or may not be part of a good deal. Honestly, it ranges from item to item. Oddly priced items like .29 or .39 are usually items Costco has received a great deal on from a manufacturer, so it’s at a lower price for you. However, more normal numbers like .89 or .99 are not that special.
These are products new to the store that are being tested by the manufacturer so they offer pricing that may be lower than what you’d normally see elsewhere. As with most of these deals, your mileage may vary (YMMV) at your local store.
Check Out: Is There a Costco Membership Discount? Here Are the Member Prices and Discounts
1. Prices That End in .99

Prices that end in .99 are just boring old regular (but still low) priced products, and the most common kind of deal at Costco.
If you notice a seasonal item on the shelves that’s not in season anymore or a food product that’s marked with an * but not selling quickly, it will likely end up as part of the .97 sales. You might want to wait to purchase these items so you can earn even better savings down the line.
More Costco Hacks
Check the Date
There is actually a date code on the Costco price tags. These are usually in the bottom right corner of the price card (although sometimes it is on the left side). The date tells you when the price was last updated.
Extra Sales
Did you know that a .97 price can change and go even lower? It can! If the date is at least a few weeks old and there is still a lot of inventory on the shelf, there’s a good chance another round of discounts is coming soon.
Price Adjustments
And for those who bought an item right before it was put on sale, don’t worry! You have 30 days to request a price adjustment from Costco. This means they’ll match the sale price as long as you can show a new low price within 30 days. This is just another way that Costco shows that they’re here to help you save.
Extra pro tip: If the new lower price you find is a clearance price, then Costco does not require you to return the originally purchased item and then buy the new item (now on clearance). This might make timing tricky if the item is super popular or there are only one or two left on the shelves.
Color Coding
Lastly, the green labels on the Costco price tags reveal another secret code. This color signifies that a Costco product is organic. Since organic products must meet a certain requirement, these items are labeled differently from others to help shoppers find what they’re looking for quickly.
Price Hacks You Should Know

There are a lot of deals at Costco, but it can be hard to figure out what’s worth it and what’s not. But there are a couple of pricing hacks that you should be aware of.
Movie Tickets
Buying movie tickets is always cheaper at Costco. For example, you can purchase two standard movie AMC tickets plus a $20 eGift Card for only $39.99. Two adult tickets at AMC cost a little over $19, which would equal to $38. You’re essentially getting a free $20 eGift Card at that point.
Sheet Cakes
Another great price hack that helps you save more at Costco is buying a half-sheet cake. While it might sound pricey at first, it really is an amazing deal for those who host parties. For $26.99, this half-sheet cake feeds 48 people, which is around $0.50 a slice. Simply call your local Costco’s bakery section and give them a day or two’s notice before picking it up.
Local Attractions
Similar to gift cards, Costco also has amazing deals on local attractions, such as theme parks, zoos, aquariums, and sporting events. For example, you can grab two upper-level tickets plus a $20 food and beverage credit for the NBA Atlanta Hawks for $50 when most tickets are $46 or higher each, meaning you’re essentially getting a free ticket plus a free $20 food and drink credit.
Conclusion

Now that you know all of the secret price codes at Costco, get ready to start saving! While there are so many seasonal Costco discounts and Costco coupons, keeping an eye on their price codes can make a difference. Savvy Costco shoppers can attest to the fact that knowing these price secrets saves them tons of time and money.
If you remember nothing else from this article, just watch for the number 97. It’s your safest bet to save! For more information on .97 deals, check out our database of the latest sales in your area for more Costco hacks.
If you happen to stumble upon a .97 sale in-store, be sure to submit a photo to our page and share it with other Costco members. We love passing on sales to our friends so that everyone wins the best deals at Costco.
45 Comments
Thanks for the tips!
Please add this store to the deal finder in my area…
thank you.
Costco
6675 MARIE CURIE Dr,
ELKRIDGE, MD 21075-6457
Phone: (410) 423-4052
I go to the closest Costco in Rockwall, Texas so can you tell of specials there
That would be awesome! Thank you so much.
Please add Eureka California to your list!
Please add GIlroy, California for deals.
Ty
Add Fresno California
I go to Costco in Pharr Texas only Costco store in South Texas Rio Grande Valley. Please notify me of deals in this store. Thank you.
All San Diego stores please
Please add saint george utah to list. Thanks.
Williamson County, Texas and the South Bay Area in California.
Please add the Costco by me
Miami lakes Florida
Si fueran tan amables de decir en cuál habrá especiales en santa Ana california
Please add the Costco near me in Tiffin ohio
Please add the Costco near me in
Robinson twp pittsburgh pa
Please add oak Brook and riverside Illinois
Please add Costco at Pentagon City, Arlington, VA and Costco at Sterling VA
Me pueden decir cuando ahí especiales en Memphis,Gracias
Please add automation or key San Jose Costco to the list please !!
Please add St. Cloud MN to your .97 list
Please add Elk Grove California Costco. Thank you!
Please add Stafford Park, NJ Costco
Please add saint cloud,mn
Please add Idaho falls new store
What does a Costco price ending in .65 mean?
Deals at El Paso Tx. Costco please!
Rancho Cucamonga, CA
Costco
Deals Chicago
Please add the following Costco to this list. Thank you!
94-1231 KA UKA BLVD
WAIPAHU, HI
96797-4495
Phone: (808) 678-6103
I know not all sales are at all Costcos. It would be very useful to have the stores listed that have the product advertised.
Hi Ginger – We actually do list all the individual store locations where we find the .97 clearance deals we post. Just scroll down a bit to see the list of confirmed locations. (Of course, stock will eventually run out so we don’t guarantee if it’s in a store today that it will still be in stock tomorrow.) We recommend calling your store to confirm if you’re planning to make a special trip.